Turning words into growth – for brands and the leaders behind them

Words matter more than you think.

Get them right and they help you build your brand, secure more sales and boost your bottom line. Get them wrong and you risk pushing customers to competitors, driving up support costs and leaving money on the table.

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Creativity Backed By Commercial Acumen

In school we’re taught to use long words and sound poetic. But in business, we need to do the opposite. If it sounds like Shakespeare wrote it, you’re doing it wrong! Your content is there to set you apart, secure new clients, and sell your products. And that’s exactly what I can help you to do …

- Building the right AI Writing Stack for you
- Content repurposing
- Content strategy
- Developing templates and processes to systemise content production
- Brand strategy
- Content strategy
- Tone of Voice
- Op-eds
- Press releases
- White papers
- Speeches and keynotes
- Maximising coverage of speaking events
- Consistent key messaging
- Distinctive tone of voice
- Content layout
- Content repurposing
- Product / brand alignment
- Brand-inspired product development
- Audit content to identify inconsistencies
- Developing documentation, training and systems to ensure brand consistency
- Optimised user journeys
- Self-service help content
- Chatbot and phoneline scripts
- Client content audit
- Content design
- Op-eds and think pieces
- PR angles
- White papers
- Brand / product alignment
- Systems and processes to ensure quality, consistent content
- Onboarding
- Marketing emails
- Sales materials
- Landing page copy
- Employer branding
- Training materials
- Internal communications
- Employee newsletters